Flagship Case Study · Web + Mobile

My Benefits Platform Evolution

Transforming health and wellness discovery into a more intuitive, accessible, and scalable experience for Canadian plan members across web and mobile.

Senior Product DesignerEnterprise BenefitsResponsive UXAccessibility
250,000plan members
30,000Canadian businesses
Web + mobileconnected ecosystem
0 identifiedcontrast issues after redesign
The Challenge

Valuable services had grown into a difficult experience to scan, navigate, and extend.

My Benefits supported claims, health services, wellness programs, provider resources, and personalized benefits. Over time, the experience accumulated dense navigation, inconsistent provider layouts, and accessibility issues that made it harder for members to know where to start.

Previous My Benefits homepage with low contrast and unclear active navigation
Previous homepage: limited active-state feedback and contrast issues weakened orientation.
Previous long Health and Wellness page
Previous wellness page: a long provider-driven layout required extensive scrolling and visual searching.
Previous Teladoc provider page with dense content
Previous provider page: useful content, brochures, and media competed for attention without a reusable hierarchy.
01

Discoverability

Members needed a clearer starting point for finding support based on their needs.

02

Wayfinding

The navigation lacked a persistent active state, making it easier to lose location.

03

Accessibility

Low-contrast interface elements reduced readability and confidence.

04

Scalability

Each new provider added content and maintenance complexity to the platform.

Product Vision

Turn My Benefits into a one-stop health and wellness destination.

Working with product leadership and UX collaborators, I helped define a system that organized services around member needs rather than provider pages—while retaining the trusted My Benefits ecosystem.

Simplify

Three clear service groups

Reduce information overload by organizing the ecosystem around understandable needs.

Guide

Chips, tiles, and deep links

Support quick filtering, scanning, and direct navigation to relevant details.

Include

Accessible contrast and states

Strengthen readability and maintain orientation throughout the journey.

Scale

Reusable provider modules

Make future services, media, and rebrands easier to integrate consistently.

Adobe XD exploration of categorized service chips and Material Design tiles
Design exploration: categorized chips and elevated Material Design tiles created a more scannable service hub.
Chapter 01 · Enhanced Web Experience

A guided journey from service discovery to the right benefit details.

The web redesign replaced a long provider directory with clear categories, elevated cards, and direct paths to detailed content—preserving context while reducing search effort.

My Benefits · Health & Wellness
01 · Scan

See the ecosystem at a glance

Elevated service tiles improve hierarchy and make options easier to compare.

02 · Filter

Narrow by member need

Grouped chips let users move between categories without losing context.

03 · Act

Jump directly to details

Learn More deep-links each card to its matching benefit section.

Responsive Provider Experience

Complex mental health information reorganized into a calm, repeatable hierarchy.

Each provider section had to balance descriptions, app downloads, brochures, imagery, and conversion actions. A reusable responsive pattern established a predictable reading order across screen sizes.

Enhanced mental health provider sections on desktop
Desktop: distinct provider sections with consistent hierarchy, imagery, resources, and actions.
Enhanced mental health provider sections on mobile
Mobile: content stacks into a touch-friendly sequence with primary actions kept visible and understandable.
Chapter 02 · Connected Mobile Journey

The same product logic, adapted to the realities of a smaller screen.

The mobile journey preserves the full member context—from authentication and personalized home to Health & Wellness discovery—rather than presenting the feature as an isolated concept.

My Benefits mobile login screen
Secure entry into a personalized member experience.
My Benefits mobile homepage
A clear Health & Wellness entry point within the member dashboard.
Context

Members enter through a real authenticated journey.

Discovery

Health & Wellness is visible as a primary destination.

Orientation

Active states help users understand where they are.

Continuity

Web and mobile share the same information architecture.

Chapter 03 · Scalable Platform Evolution

A modular system supported new providers, richer content, and future rebrands.

The work extended beyond a single landing page. Reusable provider sections supported contact actions, brochures, videos, app downloads, and future brand changes without disrupting the larger product structure.

Provider Template in Practice

Arete to Arcora brand transition

The modular architecture allowed visual identity, contact paths, brochures, and media to evolve while preserving familiar interaction patterns for members.

Arcora provider page integrated into My Benefits
Reusable provider card and content explorations
Reusable cards and flexible content patterns supported provider expansion.
Adobe XD mobile flow for Arete to Arcora rebrand
Mobile flow showing a brand migration inside the existing My Benefits framework.
Accessibility & Outcomes

A clearer foundation for member support and future growth.

Discoverability

Services became easier to scan

Categories, chips, and tiles established a clear starting point.

Efficiency

Need connected directly to detail

Deep links reduced manual searching through long pages.

Accessibility

Contrast issues reduced to zero

Improved contrast, hierarchy, and active states strengthened usability.

Scale

New providers fit a shared system

Reusable modules supported future services, media, and rebrands.

Implementation

Successful launch and stakeholder recognition

The redesigned Health & Wellness experience was successfully launched as part of the My Benefits platform. The updated experience received positive feedback from management, business stakeholders, and users for its improved usability and streamlined navigation. During a cross-functional IT meeting, the Business Analyst publicly recognized the team's efforts and personally thanked me for my contributions to delivering a more intuitive member experience.

Designing enterprise health experiences is not only about presenting information. It is about helping people confidently find the support they need—often during important moments in their lives.